Search Engine Rankings

How does Google determine which website to show in the 1st, 2nd and 3rd position of the search results? It all comes down to a properly optimized website, right? Well, it’s actually more complicated than just that. You need backlinks! But what are backlinks, and why are they important?

What Are Backlinks And Why Are They Important

How are you going to get Google to display your website when people search for your services? Or maybe you have just decided you want to be a blogger, GREAT! Now have you figured out how you’re going to get anyone to come to your website and read your blog?

10 years ago, properly optimizing a website, called SEO (search engine optimization), may have brought in floods of traffic, but with the ever increasing amount of websites being built it’s becoming harder and harder to rank your website against others optimized for the same things. What does it mean to optimize a website?

SEO – Search Engine Optimization

When you build a website it usually centers around a specific subject or field of interest, also known as a niche. You pick phrases, known as keywords, that you think people will be searching for in Google, and you try to build your website or web-page to specifically target that keyword. You do this so Google will show your website in their search results when people search for that said phrase. This is known as SEO.


Today, there are thousands of sites, all about the same subject, littered across the internet. While you may find some untapped niche to make a website about, the chances of that happening are fairly slim I think. Short of coming up with the next big idea, how then does someone go about creating a website and getting found? The answer to that is BACKLINKS!

What Is a Backlink? Why is it Important To Have Them?

What are backlinks? Simply put, a backlink is a link from another website to yours. Google views these links like votes. The more votes your website has, the higher it’s ranking. This is why backlinks are important. Without them, you probably won’t be found in the search results. SEO alone will help Google understand how to index your site, but the highest rankings go to sites with the most backlinks. It’s important to note however that not all backlinks are equal.

A link coming from a site like “” holds much more weight than a link coming from Joe’s Awesome Plumbing Blog. Google knows that it’s much harder to get a link from than it is Joe’s Plumbing Blog, and they will award these sites as such. As well, relevance of the link plays an important role in determining your rankings. 100 links from sewing blogs aren’t going to do a construction website any good, but one link from a good ol’ Joe’s Pluming Blog will definitely count as something in Googles eye’s. So remember when building backlinks, relevance and importance count!

How “Important” Is Your Backlink?

You can judge the “importance” of a website by finding it’s “Domain Authority”. describes domain authority as such; “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” So you want relevant backlinks, and the higher the DA of the linking websites the better. To Check The DA of a website, go here :

DOfollow & NOFollow Backlinks

To add to the list of things you’ll need to consider is DOfollow backlinks and NOfollow backlinks. Dofollow backlinks are links that allow the “link juice” to flow through to your site, helping you get better rankings. NOfollow links are the opposite, they tell Google to NOT allow the linking sites “link juice” to spill over to your site. It’s a good idea to have a mix of both, but you want to make sure that you’re not ONLY getting NOfollow backlinks. To see if link in no follow:

Right click on your browser and click “View page source”.
Next, look for the link in the HTML of the page.
If you see a rel=”nofollow” attribute, that link is nofollowed. Otherwise, the link is dofollow.

Backlinks ARE Important!

These are the biggest things you want to take into consideration if your going about building backlinks for yourself. While there are many other factors at play that Google uses to to determine a websites rank, backlinks are still the most important factor being counted today. Without them, your site may never see the light of day, being lost somewhere on page two, or three.. If it’s somewhere after three who even cares? No one! That, my friends, is why you need backlinks!

Buying Backlinks – What’s Important To Know

buying backlinks

If you don’t feel like spending your time building links to your site, because lets face it, it’s lame, there are many link building services available online. While you have to be careful of many of them because they are just people selling robot generated links that will actually harm your site, you can still find reputable sellers. Knowing where to purchase reliable, inexpensive backlinks could make the difference between you sitting at your computer for hours AFTER you already created your website content, or spending the rest of that time coming up with your next great blog post idea! Being able to leverage the internet, and it’s many minions, can be a real time saving skill.

I hope this short article has helped you understand what backlinks are, and why they are important.

Check out for an excellent deal on backlink building services.

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